Korea’s number 1 make-up cleanser, Clean It Zero, now has a new look and an even more improved formula! With its Zero Balance Technology, make-up and impurities are dissolved and washed away while keeping the skin balance at a perfect “Zero Point” to prevent excess oil or dryness. This balm-type cleanser melts into oil upon application and easily dissolves make-up, leaving no trace behind. It doesn’t leave the skin feeling tight and dry but instead, keeps it soft and supple. Clean It Zero Purifying has 7 natural herbs that calms and soothes irritated skin. It has an allergy-free fragrance that is safe for use even by those with extremely sensitive skin.